The Blu-ray and DVD release of Prometheus is just days away, and the movie’s epic viral campaign continues…
Check out the specs for the Prometheus Blu-ray here.
Follow the links pick up the 4-disc (USA)
The Wall Street Journal’s Speakeasy blog caught up with Damon Lindelof, who told them about the genesis of the Prometheus viral campaign and his use of Twitter.
You can read the whole thing here, but there are a few snippets below:
How did you come up with the idea for these viral videos?
I was working on the script and the story with Ridley directly and this guy Michael Ellenberg who is a producer on the movie. Ridley was aware of “Lost” but Michael was a watcher of it, not just the show, but a lot of the stuff we did virally between the seasons, and the courtship of the fanbase primarily through events like Comic Con. I was aggressively tweeting by the last season of the show, so he understood the idea of a two-way street. He made it clear that Ridley wouldn’t be engaging in any of that, not for lack of caring what the fans thought. He doesn’t have a Twitter handle or even an email address…but he was open to the idea of engaging with the fan base and so the big question that emerged out of the gate was: What is this movie’s relationship to the original “Alien”? Is it a prequel? How is it a prequel? Is it an entirely original movie?
I thought that instead of us answering questions in mainstream media, was there a way to control the story by releasing content before the movie that just isn’t the trailer. They were like “What do you mean?” I said, “We can do some cool viral stuff.” And the best viral content stars the actors, the stars who are actually in the movie. I thought if we could talk Michael Fassbender into doing this, or Guy Pearce, that would be awesome. But we are going to have to have these ideas figured out by the time we are shooting the movie because that’s when we have those actors.
Do you think movie marketing is become more of a conversation?
Yes. That’s why we designed the content the way we did. Weyland’s TED talk is a talk to an audience, and the audience is a proxy for the audience that’s watching it. The “David 8” spot is a commercial, not for “Prometheus,” but for a robot you can’t actually buy. Sometimes when you put content out there and it’s just a scene from the movie it’s exactly the same experience you’d get in a movie theater. But I do think people, particularly when it comes to viral content, like content that’s talking directly to them, creating that level of interactivity.
I noticed that you’ve been responding mostly to negative comments [on Twitter] — do you like to do that?
I am amused if somebody says something cleverly negative about it. The mean negatives, there is nothing pleasant about that experience whatsoever for me. I try to not address it unless it’s so horrible that I feel the need to tell everybody who follows me, “Just so you know, there are people out there who says this.” If somebody says something positive it’s something I want to keep to myself.
Were you prepared for the opening results?
The tracking that they had been presenting me was well short of what we did opening weekend. I don’t know if they were just hedging, but I think between the R rating and opening against “Madagascar.” It was always “Madagascar” was going to win the weekend. So, $30-35 million was what they were hoping for…when they did $50 [million] I was surprised.
Prometheus is directed by Ridley Scott, from a screenplay by Damon Lindelof and Jon Spaihts. The film stars Noomi Rapace, Michael Fassbender, Charlize Theron, Guy Pearce, Idris Elba, Sean Harris, Rafe Spall, Logan Marshall-Green, Patrick Wilson and Kate Dickie, and is now on release around the world.
Head over to the WhatIs101112.com viral site to listen to this piece of spooky audio…
I’m guessing this is what you get when you call **WEYLAND, as discussed previously here.
Can any of our US readers confirm?
Thanks to reader Otakon for the tip!
Head on over to the Project Prometheus viral site to see an update to their careers page, including a previews of two new videos from ‘employees’ Brendan Wright and David Post, as well as reading the top 10 reasons you should work for them.
Expect more once Prometheus hits this month’s San Diego Comic-Con (more here and here)!
Click to enlarge:
Prometheus is directed by Ridley Scott, from a screenplay by Damon Lindelof and Jon Spaihts. The film stars Noomi Rapace, Michael Fassbender, Charlize Theron, Guy Pearce, Idris Elba, Sean Harris, Rafe Spall, Logan Marshall-Green, Patrick Wilson and Kate Dickie, and is now on release around the world.
*Update*
After making some enquiries, I have been told this is indeed connected to the home video release!
The original article:
It looks like Fox isn’t quite done with its epic viral campaign for Prometheus.
Now a new site has surfaced at www.whatis101112.com, featuring a brief video of Guy Pearce as Peter Weyland and references to Thus Spoke Zarathustra.
So what does it all mean? Well, Baring in mind the US date format, 101112 equates to the 11th October 2012. Some have speculated that this is a reference to the films home video release, but in the USA they traditionally happen on a Tuesday, and the 11th October 2012 is a Thursday.
Take a look at the Weyland Industries website, and you will see this entry on the Corporate Timeline page for the 11th October 2012:
Weyland Corporation is recognized as a legal entity and corporation under United States law and receives their Certificate of Incorporation from the Companies House in the United Kingdom. Due to the combined value of Sir Peter Weyland’s various patents and patent-pendings, the company incorporates with a higher fair market valuation than any other company in history.
So, what can it all mean… ?
Anyway, here’s the video.
Prometheus is directed by Ridley Scott, from a screenplay by Damon Lindelof and Jon Spaihts. The film stars Noomi Rapace, Michael Fassbender, Charlize Theron, Guy Pearce, Idris Elba, Sean Harris, Rafe Spall, Logan Marshall-Green, Patrick Wilson and Kate Dickie, and is now on release around the world.
The Project Prometheus website has just been updated, and you can now apply to ‘join the mission’ here!
It’s comforting to know that Weyland training facility has a near zero fatality record.
While this includes several plugs for Internet Explorer, it will work in any browser.
Prometheus is directed by Ridley Scott, from a screenplay by Damon Lindelof and Jon Spaihts. The film stars Noomi Rapace, Michael Fassbender, Charlize Theron, Guy Pearce, Idris Elba, Sean Harris, Rafe Spall, Logan Marshall-Green, Patrick Wilson and Kate Dickie, and is due for release on June 8th 2012 in the USA, and June 1st 2012 in the UK.
So, following the release yesterday of a ‘damaged’ audio recording of the Prometheus crew, fans around the world have been trying to ‘repair’ it, and there are several ‘corrected’ versions now around, including one from one of our own industrious readers, which you can hear below.
As you’ll know by now, parts of the original recording were reversed, and it’s simply been a case of switching those back to play the right way round. However, we think there’s a bit more to it than that!
While all the audio is now intelligible, we reckon the dialogue has been cut to play in the wrong order – for example, it starts with a crew member in obvious pain, then cuts to nervous laughter, then a “maybe you should help me now, ok?”.
So, who can be first to get it all in the right order?
Prometheus is directed by Ridley Scott, from a screenplay by Damon Lindelof and Jon Spaihts. The film stars Noomi Rapace, Michael Fassbender, Charlize Theron, Guy Pearce, Idris Elba, Sean Harris, Rafe Spall, Logan Marshall-Green, Patrick Wilson and Kate Dickie, and is due for release on June 8th 2012 in the USA, and June 1st 2012 in the UK.
*UPDATE* Some progress has been made on unscrambling the audio – check here for more details.
Fox have released the next part of their ‘Discovering Prometheus’ viral campaign, this time via Swiss site BlogBusters.
We we have is an ‘audio transmission’ featuring what sounds to be at least two characters having a pretty rough time. Some of the dialog also appears to be in reverse – can you figure it out?
Prometheus is directed by Ridley Scott, from a screenplay by Damon Lindelof and Jon Spaihts. The film stars Noomi Rapace, Michael Fassbender, Charlize Theron, Guy Pearce, Idris Elba, Sean Harris, Rafe Spall, Logan Marshall-Green, Patrick Wilson and Kate Dickie, and is due for release on June 8th 2012 in the USA, and June 1st 2012 in the UK.
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