A glimpse inside the Prometheus viral campaign

Fellow Prometheus fansite Weyland Investors have gotten their hands on a presentation/portfolio PDF from viral marketing company Ignition Interactive.

Of particular interest is a section detailing their work for Prometheus. While the document now appears to be a few weeks out of date, it gives a good insight into the thinking behind the campaign, and is a fascinating example of how movie companies are reaching beyond traditional media to reach their audiences.

Thanks once again to eagle-eyed reader seeasea for spotting this!

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